Fertile Mind chooses Aurora to power online store
Date : January 2009 | Keywords : ecommerce, retail, Aurora
Fertile Mind specialises in clever maternity wear, nursing wear and other products designed to help women look and feel their best, right throughout pregnancy and following the birth.
After conducting a careful usability study of the existing website, netAttention designed and developed a new standards compliant site coupled to Aurora Infomaxim - a flexible platform for powering ecommerce websites. The new site takes advantage of the increased screen real-estate of modern desktops, and follows web standards to ensure a great user experience.
We've used AJAX to make the shopping process smoother, with less screen refreshes and improved usability. We've also provided Google with a direct feed of new products and content from the site through XML sitemaps, straight from Aurora's publishing process.
Visit www.fertilemind.com.au and see first hand how we've made online shopping a better experience.
...we love our new website design. And Aurora is much faster and easier than our earlier content management system.
- Kylie Mills-Coleman, eCommerce Manager
Gadget Guy relaunches
Date : February 2008 | Keywords : Channel 7, Sunrise, Technology, Media
Following a detailed analysis of the previous website's usability,
netAttention was contracted to design and develop a brand new
site, complete with the Aurora Infomaxim content management system.
The new site includes many interface improvements, standards compliant xHTML/CSS and a much more sophisticated set of publishing tools.
The site has also been extensively tuned to achieve good search engine visibility, including automated sitemaps, RSS feeds, a Google News feed and search friendly-URLs. With visitor numbers continuing to climb, GadgetGuy has exciting plans for the integration of social media capabilities in the new future, with direct support for managing comments and ratings integrated into the Aurora CMS.
Visit www.gadgetguy.com.au and see first hand how Australia's most popular gadget website has grown.
...our new Content Management System - Aurora - is easier to use, more flexible and save us time.
- Scott Fitzgerald, GadgetGuy Editor
Social networking + social content
Date : February 2008 | Keywords : Channel 7, Sunrise, Technology, Media
LivingMemory.com's venture into integrated content
Facebook, Myspace, Bebo... you might think the world has enough social networking websites. However, LivingMemory has redefined the genre by combining integrated user generated content and advanced webapplication tools for building an online profile that's broader and deeper than what you can create on any other social networking website.
netAttention has been working with LivingMemory conducting usability studies, architecting interface improvements and managing PPC marketing campaigns. As web applications go, LivingMemory's scale is significantly broader than most, with a vast portfolio of capabilities.
Members can upload, manage, share and annotate photos, create a timeline of their life, organise events, tracks RSVPs, collaboratively build a family tree or write a blog - to name but a few of the possibilities!
Check it out at www.livingmemory.com
netAttention massively improved our levels of member participation, increased PPC conversion and achieved a huge increase in value for our monthly Google AdWords spend.
- James Murray, CEO - LivingMemory.com
